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Chenlong He 

 

 

Chenlong He, a university senior, OutputLinks Scholarship winner and an OutputLinks Intern, shares her experiences at Graph Expo 2010.

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Can Print Professionals Adapt to Twitter Talk & Twitter Verse?

Posted on Tue, Feb 01, 2011
  
  
  
  
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twitter resized 600Can today’s printer professionals adapt to serve tomorrow’s Twitter based clients?

In the old days - maybe one or two years ago – most people wrote different than they do today. Today’s under 25 set seem to write with 140 character Twitterverse mindsets. This twitter land generation abbreviates, misspells and minimizes punctuation. However, they write more than any generation before them.

Some interesting questions arise out of this?

After you review this interesting Twitterverse article, please share your thoughts with me regarding the challenges and the opportunities that you see coming as printers try to adapt to twitter land. 

Chenlong He

OutputLinks Youth-in-Print Analyst

Class of 2010

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Comments

I believe we can - part of my role @QuadGraphics is to find opportunities to integrate Social Media with print and other existing channels. In fact, we host a weekly twitter discussion all about print - check it out at http://www.qg.com/socialmedia/printchat
Posted @ Tuesday, February 01, 2011 11:05 AM by Matt Kammerait
Evolution occasionally tips to revolution, not that I am giving Twitter that much credit. As such, language continually evolves. Just refer back to Chaucer or Shakespeare to see this in action. Whether 140 characters or 300 pages, the point is to effectively convey your message — to communicate. 
 
For printers, the extra content (multitudes published every day) is fertile ground for ink and paper. Personera, Mimeo, and Tukaiz are all packaging some of this content in printed form. Yet, the surface has barely been scratched.  
 
Thanks for the sharing the link and posing the question!
Posted @ Tuesday, February 01, 2011 9:22 PM by Ryan McAbee
I think anyone can adapt to the language and customs of the twittersphere. It's just a matter of plunging into the unknown and working it all out. It's not as mystical or complex as it seems. The issue is how to leverage it to drive business for your organization.  
 
My brief experience on twitter (@doxim_inc and @sean_odonovan) shows me that most people I am connected to are neither abbreviation centric nor poor spellers. But maybe they're all boomers like me?!
Posted @ Thursday, February 03, 2011 10:50 AM by Sean O'Donovan
Unfortunately for these college students, they will still need to communicate with the rest of the world to socialize and succeed. This means (gasp!) actually speaking with others in semi-complete sentences, writing articles, blogs, letters and emails (ugh!) and occasionally actually traveling to meet face-to-face with customers and coworkers (how antiquated!).
Posted @ Thursday, February 03, 2011 11:10 AM by Bob Raus
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