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Elisha Kasinskas

 

 

 

 

 

Elisha Kasinskas, Marketing Director Rochester Software Associates, Inc.


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Secrets of Successful In-Plants Revealed at Print 13 Panel on 9/9

  
  
  
  

Print 13 In plant panelBy Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc.

Announcing Panelists for Successful In-Plant Panel at Print 13

Last year’s top In-plant panel at Graph Expo was so well received that there will be an in-plant panel session at the show again this year.  Titled "In-Plant Panel: Success Stories from the Field," I’m happy to announce the members of this year’s panel, and pleased to have the honor of moderating again.

The panelists chosen for the In-plant track session R18 at Print 13 scheduled for Monday, September 9th at 10:30 a.m. are:

  • Tom Rorhbach, Progressive Insurance Company. Tom is IT Systems Engineer Consultant, supporting the transactional and creative organizations. He works with technology for the teams he supports and at an enterprise level to ensure fit with the overall architecture for this top 10 insurer. Tom has played a key role in evolving transactional print and mail from a manually intensive process to a fully automated ADF
  • Abbas Badani, Penn State. Abbas is Director of the Penn State Mail, Print, and Copy Services operation. The 50 member team provides offset printing, digital printing, bulk mail services and fleet copy management for the institution.
  • Mike Lincoln, State of Colorado IDS. The 4th largest Government in-plant in the US, this print center was the only state government in-plant to win an innovation award from USPS and is known for a “quality first” philosophy. The in-plant is an integrated print and mail operation, including a secure document storage facility and a secure printing room.  The operation prints over 85 million impressions and mails about 2.5 million pieces monthly.
  • Garry Boytos, The University of Texas Health Science Center at San Antonio (UTHSCSA). Setting themselves apart for the 3,000 students who train annually to support the 100+ affiliated hospitals, clinics and health care facilities in South Texas, the print center has become a strategic asset , increased sales while providing cost reductions and offered smart marketing techniques, while increasing producing by over 50% in some instances.

Join me and these top in-plants in Insurance, Higher Education, Government and Healthcare from around the US to learn: their secrets of success, hear the valuable lessons they’ve learned, see what they see in the future, how they’ve become a strategic asset for their parent organizations, and offer.

Register Today and Watch this Blog for Stories About Each Panelist

Watch RSA’s OutputLinks blog for in-depth stories about each of the panelists and their operations in coming weeks.  These stories will offer a sneak peek at what sets these in-plants apart, and the information they will share in the session. For more session information, or to register, visit >>>.

Build a Better In-Plant: Three High Impact Workflow Automation Tips

  
  
  
  

By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc.

This quarter’s tips in the how to “Build a Better In-Plant” series highlights how workflow automation positively impacts your shop

Workflow Changes Bring Back Lost Customers
Workflow enhancement and automation can ignite viability for your in-plant operation and entice your customers to bring business back into your shop. Recently, one Higher Education in-plant had a 30 percent improvement in expense control in just 90 days with workflow attention.  Customers are coming back because of the service improvements and more predictable turnarounds.describe the image

What workflow changes can you make that will have the biggest impact?  As an in-plant manager, you’re tasked with not just running the print shop, but also:

  • Ensuring that customers are satisfied,
  • Tracking and reporting data and information for staffing, equipment, facilities and budget planning, and
  • Providing a seamless process from order entry to invoicing and chargeback.

If you know how to build a better in-plant, then you are already familiar with three workflow automation tips that drive these three high impact areas. If not, sign up for RSA’s “Tips for Building a Better In-Plant newsletter and read on.

Sign Me Up 

Workflow Changes that Impact Three Key Areas.

Start with workflow changes that impact three key areas that will improve your automation and entice your customers to bring business back to your shop.

  1. Nail Down Order Intake Automation. It affects every project you have and every project you will have. The LEAN coordinator will love you and put your picture in the next company magazine if you get it right.  Make ordering simple and rich in service provided to include quick pricing, complete and accurate information, and easy to train routines for your team and users. 

    From a communications director’s assistant: “You know my job is more important than anyone else in the organization. The VPs are constantly on us to respond to the sales teams. Why can’t you make ordering easier and faster for ME. Of course I can outsource it to someone else. But I understand that I’m supposed to look to in-source first.”

  2. Develop Business Intelligence. Analyze the voice of your customer. Through an online engine like WebCRD you can capture customer information about how they order, what they order and in what quantities. Use data to plan staffing, justify equipment, reporting details back to customers, and offer intelligence at annual service reviews. 

    Look what a hero you could be with this VP of Facilities Management: “I’m tasked with cutting costs. You should be giving me historical information so I can anticipate supply needs. Standing inventory can be lowered and I can demonstrate value to management during my quarterly budget meetings.” How would saving $1,000,000 sound for your organization?

  3. Implement Real Time Tracking. Job requestors and your team can see real time into orders. Integration from point of order through every step in your process can be seamless. Attach bar code tracking and eliminate black holes in production.  Make customers happy with real time visibility. 

    Here’s what this EVP of Sales thinks: “I don’t want to hear about your problems. Just make it happen. Price is not nearly as important to me as 'speed to market.' If your team can demonstrate higher levels of accountability I’m more than happy to give our sales collateral and customer facing materials solely to you.”

Sign up for RSA’s quarterly tips to help you build a better in-plant and learn more about how automating your workflow can impact your organization.

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Web to Print & Workflow Automation Can Secure an In-Plant‘s Future

  
  
  
  

How two top in-plants secured their future using workflow automation software to keep costs low and increase business.

By Elisha Kasinskas, marketing director, Rochester Software Associates, Inc.

The In-Plant Graphics July 17th webinar, sponsored by RSA and featuring Ventura County, CA and MIT, will discuss how in-plants can leverage workflow automation software to secure their future by keeping costs low, facilitating customer savings, and adding services to remain relevant.

Register Now 

Many in-plants are finding that workflow automation software is the key to drive down costs, freeing staff for more important tasks and facilitating significant increases in business. In this webinar, scheduled for Wednesday, July 17th at 2pm EST, you'll hear from two in-plant managers who have experienced remarkable results after implementing web to print and workflow automation software.

In Plant Graphics WebinarIn Ventura County California, RSA’s WebCRD web to print and QDirect Output Manager have opened up 25 percent of the county's in-plant staff time to help their customers with projects, saving over 2,000 hours of case worker time in one project alone and over $100,000 annually. At the same time, the in-plant has invested its savings in new services, strengthening its position.

After challenges about the print center’s future, Massachusetts Institute of Technology (MIT) invented a future for itself, meeting customer needs by installing new production color equipment from Konica Minolta Business Solutions and significantly upgrading their aging web to print software. New capabilities, enhanced document submission customer experience, streamlined document management and higher quality output have increased the in-plant's customer base by 10%. This higher education in-plant sees continued increases in production color and associated revenues and is confident that it has secured a strong and relevant future at MIT.

Join the session to learn:

  • How workflow automation can drive down your costs.
  • How web to print can bring in new business and increase revenues.
  • How you can leverage this efficiency to improve your in-plant and secure its future.

Presenters:

Register now to learn how you can secure your in-plant’s future with web to print and workflow automation.

describe the image

Jimmy Friend, UNT, Reveals Secrets at GRAPH EXPO In-Plant Session

  
  
  
  

By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc.

GRAPH EXPO Empowered In-plants: Tell-All Success Stories from the Field” 10/8 Session Panelist Close Up
in-plant panel

Learn the Secrets of Success of the top in-plants chosen by in-plants at the headliner in-plant event at GRAPH EXPO, October 8, 2012 >>>

In-plants and corporate print centers from all over voted  in May for their “dream team” of top successful in-plants on the first ever in-plant panel at GRAPH EXPO. Billed as the headliner event for the new in-plant education track at GRAPH EXPO, and titled “Empowered In-plants: Tell-All Success Stories from the Field,” Rochester Software Associates (RSA)  announced the panelists chosen on July 19th.

This article is the first of a four part in-depth series introducing each of the panelists.

Jimmy Friend

Introducing: Jimmy Friend, Director of Print and Distribution Solutions, University of North Texas

The first panelist we’ll cover is University of North Texas (UNT) Director of Printing and Distribution Solutions, (PDS),  Jimmy Friend. Known as a top quality Higher Education in-plant operation, UNT has won 54 awards in the past nine years, including the 2012 In-Print Best of Show award in the digital category.

UNT Printing and Distribution Solutions has continually provided high-quality, cost-effective print and mail services for the UNT campus community. Their commitment to excellence in producing quality printing has ranked UNT Printing and Distribution Solutions as a national leader among in-plant printing and mail operations. They are very proud of their contribution in promoting UNT through their award winning printing and as an environmentally sustainable resource.

Stats for this successful University in-plant
UNT operates with a $5 million annual budget, producing 95 percent of all print projects digitally across their three locations with 40 employees.  Customers include the three UNT System campuses and other state agencies within the North Texas Region.

The shop has a mix of hardware and software, including multiple printers, folders, cutters, a coater, booklet making and binding equipment, laminators, a CD burner and an inserter. Jimmy’s print shop uses a variety of software for Print MIS, imposition, mailing and mail processing.

So, What is the Secret to UNT’s Success?
According to Jimmy Friend, the secret for this Higher Ed in-plant is “a dedicated staff/team who strives daily to provide the best quality product and service experience to our customers, at every level within the university system.  We continually monitor, define and update our work processes and equipment to gain efficiencies within every area of the operation.”

Join Jimmy Friend and the other panelists October 8th at GRAPH EXPO’s Headliner In-Plant Track “Empowered In-plants: Tell-All Success Stories from the Field

Join other in-plants and learn how the top in-plants in a number of vertical markets are building their success.  Other  panelists include: Phil Larson, former Director of AFPress and grafaccent  at American Fidelity, now President of Shepherd Consulting OK, Debbie  Gallagher, Senior Operations Analyst, Department of Administrative Services (DAS) Publishing & Distribution Department for the State of Oregon and Gene Voelker, Manager Supply Chain Business Services, Parkview Health.

The panel will be moderated by Elisha Kasinskas, Marketing Director of Rochester Software Associates, developers of the top in-plant web-to-print software, WebCRD.
submit questions

Submit your questions for the panel until October 1st!


Keep Your Panelist Questions Coming and Meet the Rest of the Panel in the Weeks Ahead
Watch Output Links for more in the series about each panelist and their operations in the coming weeks.  Attendees can continue to submit questions for the panelists at: http://svy.mk/LHIgDb until October 1, 2012.

For more session information, visit: http://bit.ly/GEPanel

Announcing In-Plants Voted to Speak on GRAPH EXPO In-Plant Panel 10/8

  
  
  
  

“Empowered In-plants: Tell-All Success Stories from the Field
RSA

RSA to moderate this first-ever in-plant panel. Contact moderator, Elisha Kasinskas for details.

By Elisha Kasinskas, Marketing Director, Rochester Software Associates

In-plants and corporate print centers from all over voted in May for who they wanted as the “dream team” of top successful in-plants on the first ever in-plant panel at GRAPH EXPO. Voters also submitted questions for panel members.

RSA GRAPH EXPO

Learn the Secrets of Success of the top in-plants chosen by in-plants at the headliner in-plant event at GRAPH EXPO, October 8, 2012.

Billed as the headliner event for the new in-plant education track at GRAPH EXPO , and titled “Empowered In-plants: Tell-All Success Stories from the Field,” this panel session will offer attendees an exclusive view into how the top in-plants they chose are growing their operations, adding services and have become a strategic asset to their organization, and reveal the secret of their operation’s success. The panelists chosen are:

  • Jimmy Friend, Director of UNT Printing and Distribution Solutions, (PDS), University of North Texas in Denton, Texas.  Known as a top quality in-plant operation, UNT has won 53 awards in the past nine years, including the 2012 In-Print Best of Show award in the non-offset category
  • Phil Larson,former Director of AFPress and grafaccent  at American Fidelity, an insurance firm based in Oklahoma City and now President of Shepherd Consulting OK.  Phil is a frequent conference speaker and will be leading a GRAPH EXPO session about how to build variable and multi-channel offerings.
  • Debbie  Gallagher, Senior Operations Analyst, Department of Administrative Services (DAS) Publishing & Distribution Department for the State of Oregon- the 4th largest Government in-plant.
  • Gene Voelker, Manager Supply Chain Business Services, Parkview Health.  A non-profit, Parkview is northeast Indiana’s largest healthcare provider and one of the region’s largest employers.

RSA Question

Submit your questions for the panel until October 1st!

The panel will be moderated by Elisha Kasinskas, Marketing Director of in-plant workflow specialist firm, Rochester Software Associates. The session will be held on Monday, October 8, 2012 from 10:30-Noon. For more information, visit: http://bit.ly/GEPanel.

Watch the OutputLinks eNews for in-depth stories about each of the panelists and their operations in the next few weeks.  These stories will provide a glimpse of what sets these in-plants apart, and the information they will share in the panel session. Attendees can continue to submit questions for the panelists at: http://svy.mk/LHIgDb until Oct. 1, 2012.

Share your comments below.

RSA: Customer Demands Necessitate Continually Improving Workflows

  
  
  
  

In-plant print centers – four trends to address for success in 2011 and beyond

By Tim Kelly, SVP, and Elisha Kasinskas, Sr. Marketing Manager, Rochester Software Associates, Inc.

In our four-article series: “Corporate in-plant print centers – four trends to address for success in 2011 and beyond,” we’ve talked about marketing the print center  as a necessity, print center convergence, and what in-plants can do to make it easier to do business with them than outside providers.  This article focuses on the final trend we will discuss in this series – the requirement of continually improving workflows to meet changing customer demands.

Customer Demands for Shorter Print Runs and Faster Turn- Around Times Necessitate Continually Improving Workflows

Remember the sign of the man laughing with the caption “You want it when?” You may even still have one in your print center. Today, this is no laughing matter. Customers expect faster turn-around times than ever before, and they have many alternatives. Digital printing and streamlined workflows make it possible for you to satisfy your most demanding customers.

Workflow is a broad category. For our example, we will look at how an effective Web-to-Print solution can dramatically improve your workflow and help you to meet growing customer demands.

Seven Ways to Improve Customer Ordering Workflow and Improve Satisfaction Rates

Simplify customer workflow and enhance customer satisfaction by doing the following:

  1. Streamline job submission. Provide clear direction for users to upload documents and complete job tickets, such as single-page job ticketing, available with WebCRD™.  One customer’s results have been amazing.  According to Steelcase Inc’s Al Schmidutz, Manager of Output Services, Prior to a web-to-print solution 30%-40% of the work came to us electronically. Now, 95% of the work originates in WebCRD.”
  2. Simplify requests by including only the finishing options, paper stocks, etc. that you want to offer in your print center. Offer only “intelligent print options” to prevent users from ordering conflicting options such as binding on a one-page document.
  3. Provide shortcuts for frequent users to speed up their ordering process, such as presets (pre-defined job ticket options). 
  4. Make catalog orders and re-orders easy. Include thumbnail views so users can verify they have the right document prior to ordering.
  5. Provide email updates and on-line access to check order statuses, eliminating time consuming phone calls for updates.
  6. Provide on-line proofs, including finishing options, to eliminate hardcopy proofs for most orders.  One such proof is WebCRD’s SurePreviewThis proofing process increases customer satisfaction, eliminates mistakes, and makes customers more comfortable ordering higher value jobs from their Print Center.
  7. Provide user training so they adapt quickly to the new system and experience its benefits. Many of our customers provide training, in a variety of formats, ranging from in-person, to PDFs, to videos and podcasts, for their users (see image). 

webcrd resized 600

*WebCRD’s SurePreview provides users with a virtual job preview prior to ordering to ensure satisfaction with the order, and reduce errors.  This instant proof saves time and eliminates a hard copy proof process.

Workflow Improvements in the Print Center also Increase Efficiencies and Improve Turn-Around

Increase print center productivity, improve job turn-around, and lower production costs by implementing the following to improve workflow efficiency:

  1. Receive print-ready PDF files. Provide users with a PDF print driver, ideally based on Adobe® PDF JobReady™, with the presets you require for your print center. Users see a proof and you have a print-ready file.  Steelcase, Inc. saw a 30% reduction in job turn-around time using a PDF workflow. In 2009, it took an average of three days to turn around a job. Within a year of deploying WebCRD, that average had dropped to two days.
  2. Automate the flow of repeat orders and defined types of orders. RSA’s WebCRD has a feature called AutoFlow. Print centers define jobs by name, type, or source and automatically send these to the appropriate printer, without operate intervention. One customer, Lincoln Public Schools, processes over 27,000 jobs per month, made possible by automatically flowing jobs to the print center using the AutoFlow feature.
  3. Eliminate job re-ticketing. The Web-to-Print solution should be able to create the appropriate job ticket for each printer. Many systems provide the file and a job ticket and require the operator to enter the ticketing information. Don’t settle for less; make sure the jobs can be sent directly to each of your printers without re-ticketing.

lpsorg resized 600

*At Lincoln Public Schools in Lincoln, NE videos and other training tools are offered to WebCRD web-to-print users.

All of these will reduce the number of times that an order is “touched,” allowing your print center to “do more with less.”

Finally, you can also gain valuable time in your print center by automating billing and reporting. This can substantially reduce the number of hours you spend each month handling this task—hours better spent serving your customer. Think of all the additional marketing that you can do with those “found” hours!

Learn more about how other corporate print centers have improved their workflow to meet the demands of their customers. Or, contact us for a Print Center Assessment to review your Print Center workflow and practices to be sure you are meeting your customer’s needs.

What’s Your Opinion? Last Chance to Take our 90 Second Survey to Let Us Know

Take this quick survey and share with us how these trends are impacting your business, or provide your feedback.  Everyone who takes the survey will be entered into a random drawing for a $50US American Express gift card.  Results of the survey will be published in December, 2010.

If you would like the entire article series, please visit our sign-up page.

RSA: Make Ordering & Delivery Easier than a Local Office Supply Store

  
  
  
  

In-plant print centers – four trends to address for success in 2011 and beyond

By Tim Kelly, SVP, Rochester Software Associates, Inc.

In our four-article series: “Corporate in-plant print centers – four trends to address for success in 2011 and beyond,” we’ve talked about marketing the print center   as a necessity and print center convergence.  This article focuses on what in-plants can do to make it as easy as possible to work with them.

Make Ordering and Delivery Easier than the Local Office Supply Store or Printer

Is your print center growing?  Are you adding capabilities for your users as printer costs decrease and capabilities increase?  Are you experiencing rapid growth in color printing?

A key requirement to saying “yes” for each of these questions is the need to making ordering and delivery easier than with your competitors. Today, the competition is FedEx Office, other overnight carriers and local delivery agents, national office supply superstores with local stores, as well as local and national printers.

How do you make it easier to do business with you than with any of the competition?  The first step is using a Web-to-Print solution designed for corporate in-plants.  This is a business requirement today.  Users demand the convenience to order forms, catalog items and submit ad hoc documents from their desktop or home 24 hours a day.

You have an advantage.  You know your users.  As noted in the first article of this series, on “Marketing the Print Center,” you should meet with users on a regular basis to understand their needs.


Seven Key Ideas to Make it Easy to Do Business with Your Print Center

  • Make it fast and easy for repeat users to place orders, by using features like defaults and single-screen job ticketing for users.
  • For repeat workflows, offer pre-sets for the most common or popular workflows to make it easy for users.  Blue Valley Unified School District in Overland Park, KS, offers pre-sets for popular jobs, and even provided a flyer to users to promote the feature (see image).
  • Take advantage of repeat jobs with pre-defined workflows to automate print production and enable faster turn-around times.
  • Offer variable print and color to increase the value and effectiveness of users’ documents.
  • Improve customer communications by providing real time job status or adding other communications to your web site such as a chat feature like Rancho Santiago Community College District in Orange County, CA has done (see image) .
  • Provide immediate on-line proofs to increase customer confidence, and reduce errors and turn-around times.  RSA’s WebCRD™ features like SurePreview™ enable users to view documents prior to printing, including all finishing options, covers, and tabs.
  • Personalize your service.  Instead of spending time tracking down job requirements, sending proofs and responding to status calls, you can use your time to build relationships and understand user needs.

Use Web-to-Print Software Tailored for In-Plants and Corporate Print Centers

If the web-to-print software you use for job submission is tailored to corporate print centers and in-plants, it should help you to be easy to do business with.  RSA’s WebCRD is designed specifically for in-plants.  In addition to helping print centers in the above seven areas, our customers, who service hundreds of thousands of users, have experienced these results:

  • Increased print volume without increasing staff—capture jobs that were going to outside print providers.  Automated workflows reduce operator “touches,” enabling more volume without adding staff.
  • Increased customer satisfaction— customers love 24-hour access, instant virtual proofs, and having order status right at their fingertips.
  • Expanded capabilities—most companies experience an increase in color volume as well as in variable data printing.

Take advantage of your in-house position and make it even easier for users to use the corporate print center!  Learn more about how other in-plants have improved their efficiency and made it easier for customers to do business with them by listening to the free “Print Stimulus” webinar.

 Our final article will discuss continually improving workflow to meet ever-increasing customer demands for shorter print runs and faster turn-around.

What’s your take? Let us know in our 90 second survey

Take this quick survey and tell us how these trends are impacting your business, or provide your feedback.  Everyone who takes the survey will be entered into a random drawing for a $50US American Express gift card.  Results of the survey will be published.

If you would like the entire article series, please visit our sign-up page.

blue valley resized 600

Blue Valley Unified School District in Overland Park, KS, offers pre-sets in their web-to-print workflow for popular jobs, and even provided a flyer to users to promote the function (see image).

Rancho Santiago1 resized 600

Rancho Santiago Community College District in Orange County, CA makes it easy to work with them by using a “chat” function on their ordering site and plan to add an introductory video as they roll out WebCRD web-to-print to users.

Rochester Software Associates: Four Trends for In-Plant Print Center Success in 2011 and Beyond

  
  
  
  

Four trends for In-plant print center success in 2011 and beyond

By Tim Kelly, SVP, and Elisha Kasinskas, Sr. Marketing Manager, Rochester Software Associates, Inc.  

This is the first in a series of four articles that look at major trends that the corporate print center needs to successfully address to succeed in 2011 and beyond.

RSA Logo SquareCorporate Print Center Defined

We define the new “corporate print center” as the in-house print center that now may include the in-plant, the CRD, and the data center.  Specifics vary, but the print center exists in all vertical markets, including education, healthcare, insurance, finance, government and other business operations. Our primary distinction is the exclusion of outside, commercial printers. 

Although corporate print centers and commercial printers are becoming more and more similar, they still have some very important business distinctions.

Marketing, Convergence, Ease of Ordering & Workflow

Four strong in-plant print center trends that we have experienced and expect to continue are:

  1. Marketing of the in-plant print center is now a necessity.
  2. Print centers are converging; data centers, CRDs, and in-plant print centers are combining into one corporate print center.
  3. Enterprise Print centers have to make ordering and delivery easy for their customers—easier than the local office supply superstore.
  4. Continual workflow improvements by in-plants are needed to meet customer demands for shorter print runs and faster turnaround times.

In this series, which begins next week, we will review key factors driving these four major trends and how some in-plants have successfully implemented solutions to address the challenges.

* We invite you view to view this recording to see how Iowa Health System has streamlined their workflow.

 

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