Graph Expo: The Executive Outlook
Posted on Fri, Oct 01, 2010
EXECUTIVE OUTLOOK is an event to be held on Saturday, October 2, the day before Graph Expo opens. This year, Executive Outlook will focus on "The Challenge of Change in the New Era of Print."
One anticipates a keynote speech by Steven Schnoll, Managing Director of Schnoll Media Consulting, about what is happening in the print marketplace and what printers must do to participate in evolving multi-media environment. Schnoll will also discuss the vertical markets most likely to offer growth opportunities.
A printer's success in the new era will largely depend on developing the ability to co-mingle print with electronic alternatives in a multi-media environment. The marketplace demands that we develop new business processes to link existing business models to new digital communication applications. It can be a daunting, disruptive and costly process if not well handled. But organizing unconventional ideas with pragmatic applications can lead to a successful, innovative --even visionary--organization.
These Saturday sessions culminate with the MUST SEE awards. MUST SEE confers upon a software or equipment offering a rare designation. I know of plenty of attendees who spend the first day or days at Graph Expo hunting down these technologies on the show floor. It is a great learning experience and worth the price of the trip. Scouting out the future of print is an important undertaking for any industry professional.
In addition to the MUST SEE technology there are pavilions set up around the show floor with great presentations delivered by vendors. The show organizers take great pains to ensure that these sessions are not commercial in nature and the insights delivered are often a highlight of the Graph Expo experience.
As HVTO continues to transform, it drives a greater need for information and advice. Graph Expo is just around the corner; this trade show promises to provide the latest insights into trends that affect your business. You need to take a trip to Chicago and catch up on the latest and greatest. The future of your business depends on it.