HVTO Trends: Garner Attention with Your Output – Think Dynamic Mapping
Posted on Mon, Feb 13, 2012
Integrate personalized maps into 1:1 cross-media campaigns with a new Mapping Service.
XMPie, A Xerox Company added the XMPie Mapping Service to its line-up of 1:1 cross-media products and services.
A joint development and cooperation with locr GmbH, a supplier of geo data and personalized street and city maps based in Germany, the new subscription-based service will allow XMPie users to easily incorporate personalized, high-resolution maps into print, HVTO and/or online media.
Jonny Miller, vice president, customer operations and business development, XMPie, said, “When suitably incorporated into 1:1 multichannel campaigns, personalized maps have the potential to act as a very powerful call-to-action, driving more response and revenue.”
Maps can be generated for more than 100 countries worldwide, with various route options connecting a starting point and destination if desired. Maps can also include graphic elements, such as pre-defined icons for the target location or nearby places of interest. Since map material is based on the most recent raw data of the leading navigation supplier, NAVTEQ, and updated on a quarterly basis, the XMPie Mapping Service ensures up-to-date and reliable data.
“Personalized maps deliver attractive and valuable information that gets consumers’ attention, which has resulted in a significant increase in direct mail success and conversion rates for our customers,” said Rolf Richter, CEO of locr GmbH. “Now, through this new integration, XMPie users who are already creating response-generating cross-media campaigns have another proven element to offer their customers with little additional investment.”
The XMPie Mapping Service is now available worldwide.
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