Insights

2012 Document Output Trends: Women of Distinction Make Predictions

The high-volume transaction output industry’s Women of Distinction continue to gain global attention, this time as they share their 2012 predictions on document output trends.

The group of distinguished experts look into their crystal ball for a DOCUMENT magazine feature article (see the complete article here >>>), by Katherine O'Brien, the senior editor of the American Printer division of OutputLinks Communications Group.

What are the Women of Distinction predicting?

Mary Garnett
"Evaluate and capitalize on inkjet technology as application opportunities increase to meet or exceed customers' expectations," advises Printing Industries of America's (PIA) Mary Garnett.


Marianne Gaige
Marianne Gaige, president and CEO of Cathedral Corp. (Rome, N.Y.), cites continuous-feed color as a key trend. "Focusing on print quality in full color continuous printers will allow print service providers to turn financial communications, such as monthly statements, daily notices and invoices, into true marketing documents that will help our customers grow," she says.


Meegan Hinds
"Full-color inkjet technology has enabled printers like us to offer color cost effectively (e.g., replacement of forms that were previously done by commercial printers), but clients also are interested in enhancing their statements because it is now cost effective," says Meegan Hinds, senior vice president, general manager, Symcor (Mississauga, Ontario).

Cheryl Kahanec
"One of the biggest shifts in our supply chain role is that in addition to delivering a quality product, we are increasingly responsible for the ultimate success of the product in the marketplace," observes Cheryl Kahanec, executive vice president, Earth Digital, EARTHCOLOR (Moonachie, NJ).


Chantal Juvet
Chantal Juvet, director of development for DOCAPOST, echoes Kahanec's sentiments: "Technologies are now mature and the outsourcers have developed the best services,” she says, "This will be the year of agile customer communication in which each of us will have to answer, with the most appropriate and responsive solution. We must address the organizations' special needs."


Kathleen McHugh
Kathleen McHugh, VP and chief marketing officer at Presstek (Hudson, N.H.), concurs with Kahanec and Juvet about the expanded marketing role. "Today's printers must work to build relationships further upstream in the marketing communications supply chain in order to influence projects early on," she says. "This will allow printers to integrate new services or techniques, like QR codes with print, to make it more effective and interactive. This enables a stronger, more profitable business that is well-positioned to retain existing customers and gain new ones."


Elvire Del Fondo
Overall, 2012 will be the "year of awareness" for companies in terms of their employees, says Elvire Del Fondo, chairman of Audigny. Del Fondo believes businesses need to be aware and face the reality that they're going to have to do more with less in 2012, especially in terms of staff. Nonetheless, the best strategy is for companies to focus on its team members — people power.

About the Women of Distinction
The Women of Distinction program was established in 2002 to recognize the many contributions, achievements and successes of stellar women in the industry. This special recognition spotlights the rich history and ongoing contributions of a unique league of high-profile professionals. Each year, the honorees represent a diverse group of executives, educators, technical consultants, document managers, and other HVTO luminaries. For a complete list of all past and current Women of Distinction or to nominate a 2012 candidate, visit www.OutputLinks.com/WOD

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