Sefas' Bruno Henry

Sefas' Bruno Henry: I Believe What My Customers Tell Me

  

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I’m not used to writing cliffhanger endings, but you may have noticed that my last blog finished up with a startling revelation.

I left the story in mid-air after dropping the bombshell that taking action to seize full control of your data in an integrated document supply chain can pay back in just six months.

And I don’t doubt that many of you may have been waiting and thinking: “I’d like to see how he’s going to justify that.”

I understand your skepticism. In this industry, we have all heard plenty of over-inflated promises in the past.

So the first thing to say is that the only reason I would make this claim is because, over the past year or so, I have seen actual examples where the customers involved have done the sums and told me that is exactly what happened.

The second point is that a spectacular return on investment like this can come about in several different ways, some of which we can talk about in the next few blogs.

But let’s start with the single most obviously profitable change.

In the traditional set-up, you have an advert that you print on some equipment, in some location. You have the data and the transaction details that will form the statement or bill, and you have the envelope.

If you think in digitally and take control of your data fully, you can use one single color press and one white paper stock. You can print all three components together, in-line, on a single machine, using the intelligence in the composition system to merge them together in the most efficient and effective way.

No letterheads. No pre-prints. No storage or handling problems. No stop-start paper changes. No human intervention.

There are savings right, left and center. You save on time, money, and materials. You need less space and less staff time.

I have seen the sums from specific use cases we’ve worked through with Sefas customers and the savings are simply phenomenal. There’s a limit to how much of other people’s business I can share in public, but anyone who wants more specific details, and indicative numbers, is welcome to contact me for a private conversation about it.

Because, believe me, the potential here is only just becoming clear, even to me.